The Ordinary has entered India. It is available online at Nykaa, and in all 58 of the e-tailer’s Nykaa Luxe doors. The expansion comes after Lauder’s acquisition of The Ordinary’s parent company Deciem in 2021, in a move that valued the the company at $2.2 billion. Company executives declined to provide a sales estimate, but predicted that India will be one of The Ordinary’s top three markets internationally within the next five years. In 2021, Deciem had sales of $460 million, with The Ordinary...